P2G charitable donation for 2014

Each year, P2G donate 10% of profits to charity. This is our second year of operations. In our first year we chose the children's medical research charity, Sparks. This year, despite Bruce having his own bike stolen and Russell managing to walk past ranks of Boris bikes every day without even being tempted, our charitable donations were cycling themed. 

Cycling has obvious health and environmental benefits. A team of trust staff and private sector partners at University College Hospital London showed that it can also raise money for a good cause. P2G donated £2,000 in sponsoring their “Mallorca 300” cycling fundraiser, which raised a total of £50,000 for Great Ormond Street Hospital.

UCLH-Partners participating in the "Mallorca 300" for GOSH photo: oliver_neilson

Unfortunately, cycling also has its dangers. Every year in the UK 19,000 cyclists are involved in accidents, 3,000 of which result in death or serious injury. Despite these numbers, the data available is poor and policy decisions are often made on the basis of speculation rather than clear evidence. The Royal London Hospital has seen a 400% rise in the number of cyclists killed or injured in recent years.

Serious cycling casualties requiring full trauma team activities at RLH

In response, Barts Charity ran a unique, multi-disciplinary seminar chaired by Jon Snow, with the subsequent launch of its Safe Cycling Appeal. Their flagship project being to compile a database on cycling injuries to address the poor state of information currently available. This new data will be used to monitor and reduce such incidents in the future. Our £14,792 donation has helped the campaign to reach a significant project milestone but much more can be done. Please take a look at the campaign website and donate if you can.

The Royal London Hospital

We're looking for good causes for next year's donation. If you have any suggestions, please let us know by email.